Senior Application Engineer

Fluke Corporation is a global leader in creating software, test tools, and technology. They are seeking an experienced Application Engineer to drive local application strategy and solution development across key industries, supporting customers and internal teams to accelerate revenue growth and market presence.

Responsibilities:

• Develop and execute localized Product Application Strategies (OneFluke) aligned with regional business objectives and revenue targets
• Drive application development and solution positioning across key industries including Energy, Oil & Gas, Electronics, Semiconductors, Automotive, and Heavy Industry
• Lead assigned strategic initiatives to grow Fluke’s local revenue and market share
• Provide high-level technical and product support to Fluke local teams, end users, and channel partners
• Support sales teams with application knowledge, value selling materials, pricing/performance comparisons, and competitive insights
• Build and maintain a competitive knowledge database, including price/performance maps
• Manage new product introductions, including PR activities and post-launch follow-up, to ensure strong market acceptance
• Work closely with Marketing to develop localized content, campaigns, and collateral to drive awareness, demand, and conversion
• Maximize product mindshare within the sales organization through training, promotions, and marketing initiatives
• Analyze market demand, customer profiles, and competitive landscapes to support Sales and Marketing strategies
• Interpret market sizing and competitive analysis reports for specific product groups
• Stay up to date on technology developments, industry trends, and evolving customer needs
• Lead and support training, education programs, exhibitions, and customer/partner events to ensure effective delivery of new initiatives
• Support management in developing strategic goals and tactical plans for key product groups and focus industries

Requirements:

• Diploma or Bachelor's Degree in Electrical / Electronic Engineering required
• Minimum 7+ years of experience in application engineering, automation, or industrial solutions
• Strong background in Energy, Oil & Gas, Electronics, Semiconductors, Data Centers, or related industrial environments
• Strong application and solution mindset with analytical and research capabilities
• Excellent written and verbal communication and presentation skills in English
• Strong analytical, organizational, and time-management skills with the ability to manage multiple priorities
• Team-oriented, commercially minded, and adaptable to changing market conditions
• Willing to travel frequently
• MBA is an advantage
• Experience working with industrial channels, distributors, or channel marketing is highly desirable
• Mandarin/Chinese language skills are a plus