Director, Brand Marketing and Social

Birdy Grey is a direct-to-consumer brand focused on affordable bridesmaid dresses and wedding party attire. They are seeking a Director of Brand Marketing and Social to lead brand strategy and campaign initiatives, manage partnerships, and enhance the brand's presence across various channels.

Responsibilities:

• Set the brand's point of view and lead campaign strategy across the seasonal calendar
• Own partnerships and collaborations as a pipeline of brand amplification and cultural relevance
• Lead organic social and influencer programs as discovery and acquisition channels
• Build the brand's presence through PR, earned media, events, and physical activations
• Own brand voice across every customer surface and evolve it as the brand grows
• Manage the brand and social budget and a team across social, influencer, and campaign support
• Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up
• Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function
• Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns
• Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows
• Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions
• Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity

Requirements:

• Bachelor's Degree Required
• 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand
• Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution
• Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities (we will ask you to walk through a deal you closed)
• Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires
• Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel
• Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes
• Strong writing and editing skills, and the judgment to own a brand voice across every customer surface
• People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch
• Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them
• Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion
• Opinionated about what a brand should stand for, with the judgment to tell the difference between a campaign that feels right in a deck and one that moves a customer
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Hard working and willing to roll sleeves up - no job is too big or too small
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects
• Fluency building AI-assisted content workflows
• Gen Z audience experience, specifically building content and community strategy for a younger consumer who discovers through creators and social before search