Senior Integrated Growth Marketing Lead

Airbnb is a global company that has transformed the travel industry since 2007. They are seeking a Senior Integrated Growth Marketing Lead to own the growth marketing strategy for their Services business, driving measurable impact through a blend of performance marketing and cross-functional collaboration.

Responsibilities:

• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand
• Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week
• Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction
• Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment
• Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance
• Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels
• Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor
• Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next

Requirements:

• 12+ years in growth or performance marketing for consumer products, with deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses
• Expert command of the full performance stack — Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates — with a track record of beating aggressive ROAS, CAC, payback, and LTV goals at scale
• Proven experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments
• Deep performance measurement chops — incrementality, MMM, MTA, geo experiments — and clarity on the limits of each
• Strong commercial instincts: you think in unit economics and contribution margin, not just media metrics
• Proven people leader who has built and developed integrated and/or channel teams
• Executive presence and influence; you can land a point of view with senior cross-functional leaders
• Energized by ambiguity and pace — comfortable building the dashboard, the playbook, and the team at the same time
• Remote-friendly (PST working hours required) with quarterly travel for off-sites and market visits