EDB is a data and AI platform provider that empowers organizations to leverage Postgres for various workloads. The Senior Content Marketing Manager will develop and execute a comprehensive social media strategy, engaging with data and AI leaders while creating compelling content that enhances EDB's visibility and credibility.
Responsibilities:
- Own EDB’s social strategy and execution with LinkedIn as the anchor, and expand into additional high-signal channels and communities where our audiences engage such as Reddit, Substack, and others
- Build a feed that earns attention—distinct voice, strong POV, dynamic formats, and storytelling that breaks through competitor noise
- Be relentlessly active in the market: engage in the right threads, comment with substance, build relationships in public, and turn social into a daily engine of visibility and credibility
- Ship at high velocity while maintaining high standards: fast-turn posts around moments that matter, plus durable series that compound over time
- Treat algorithms and distribution as part of the craft: test formats, hooks, timing, and creative patterns; learn quickly; scale what works
- Pull signals from across the org—SMEs, Engineering, Field, Product Marketing, Execs—and translate it into content people actually want to read, share, and respond to
- Accelerate and gamify employee amplification (including EveryoneSocial) with a steady cadence of original and share-ready posts tied to priority narratives and moments
- Build and run B2B influencer engagement that’s rooted in genuine ecosystem awareness and real relationships—not one-off outreach
- Maintain an active “who to know” map across data, AI, and Postgres: rising voices, trusted operators, builders, creators, and community leaders shaping the narrative
- Create smart, creative ways for EDB to rub shoulders in the right circles: co-created content series, interviews, social collaborations, newsletter moments, community participation, and partner activations
- Move quickly on opportunities: spot emerging conversations early, insert EDB thoughtfully, and build repeatable plays that keep us present where it matters
- Measure what matters and improve continuously: engagement quality, share of voice in priority conversations, and influence of co-created moments
- Manage and drive distribution strategy for EDB blog, news site, and podcast, ensuring our best stories don’t just get published, they get seen
- Turn single moments into multi-format outputs: posts, carousels, quote cards, short clips, audio snippets, and community-native versions
- Partner with Field Marketing and Engineering/SMEs to capture content from events and community moments (not event management)—turn talks, demos, meetups, and customer/partner interactions into social-ready assets
Requirements:
- 5+ years of experience in B2B social media, influencer/community engagement, communications, or content marketing—ideally in B2B tech
- Deep fluency in B2B tech channels, and a demonstrated ability to create content that drives real engagement and audience growth
- A builder's mindset and operator tempo: you don't wait for perfect inputs—you find the story, shape it, and ship
- Strong editorial instincts and writing skills: you can sharpen POV, simplify complexity, and make content feel human, confident, and worth engaging with
- Comfortable being hands-on across media types (short-form video/audio included), and working with creative and design teams
- High initiative, high ownership, high curiosity—you're energized by momentum and you raise the standard by example