Growth Marketing Manager

ZoomInfo is where careers accelerate, and they are seeking a Growth Marketing Manager to lead marketing initiatives that drive business growth. The role involves developing integrated marketing programs, executing multi-channel campaigns, and optimizing performance across various teams.

Responsibilities:

• Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline
• Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel
• Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth
• Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences
• Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic
• Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers
• Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs
• Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes
• Turn insights into action and recommendations that improve results
• Develop campaigns that support retention, expansion, advocacy, and customer engagement
• Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities

Requirements:

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
• Demonstrated success driving pipeline through multi-channel marketing programs
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
• Experience with marketing automation platforms, CRM systems, and campaign execution tools
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent written communication skills across email, social, webinar, and campaign content
• Ability to work independently and operate with a high degree of ownership
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams
• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
• Familiarity with recruiting technology, talent intelligence, or HR technology
• Experience with GEO, SEO, content strategy, or thought leadership programs
• Experience supporting both net-new acquisition and customer expansion motions