Growth Marketing Manager

Sembi is the leading AI testing company in the software development, testing, and security space. As a Growth Marketing Manager, you will own pipeline generation and conversion performance for assigned brands, defining and leading growth strategies and executing demand generation campaigns to drive measurable revenue impact.

Responsibilities:

• Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals
• Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions
• Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities
• Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables
• Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging
• Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making

Requirements:

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
• Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
• Excellent communicator and collaborator with experience managing cross-functional marketing initiatives
• Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives
• Master's degree is a plus
• Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage