Event Specialist 3

Oracle is a leading company that combines data, infrastructure, applications, and expertise to drive innovation. The Event Specialist 3 will lead a team of event producers to develop and execute event marketing programs, ensuring alignment with marketing objectives and strategies.

Responsibilities:

• Meets with Product Marketing, Product Development, Field Sales, Field Marketing, Channels, and other internal groups to evaluate event objectives and requests and provides a recommendation for overall event strategy which maps to stated objective
• Engages in research and competitive analysis to achieve an understanding of industry events and event strategies by topic area, audience segmentation etc
• Researches market conditions which impact/influence event content and messaging such as social, economic, demographic and political factors
• Develops overall strategy for event demand generation
• Engages with Product Marketing, Development, and Programs Teams to develop and refine messaging and creative for invitations, web sites and other external and internal communication vehicles
• Tracks and measures return on investment (event) through analysis of leads and impact on sales pipeline
• Tracks trending of events by type (size, audience, seminar vs. c-level) and refines event strategies and overall event portfolio based on trending