Cardinal Health is committed to improving the lives of patients through their Nuclear & Precision Health Solutions division. The Sr. Product Marketing Manager will drive adoption and growth of NPHS commercial technologies by developing and executing marketing strategies, managing commercialization activities, and performing market research.
Responsibilities:
- Design, develop; and implement marketing strategies to drive adoption of Nuctrac™ and NDEX commercial technologies, in collaboration with sales, operations, IT, medical affairs, manufacturing, training, finance, and regulatory teams
- Demonstrates knowledge of marketing disciplines and concepts necessary for building business & marketing plans and incorporating customer pain points into tactical plans
- Perform market research and gather customer insights and internal feedback to inform strategy
- Identify and remain current on relevant market trends
- Monitor, evaluate, and measure the success of marketing strategies and sales performance associated with adoption of Nuctrac™
- Manage commercialization activities such as continuing education development, downstream marketing campaigns, and sales enablement (sales training, tools & aids)
- Develop and manage project plans to complete work on time and on budget
- Negotiate with and manage relationships with outside vendors
- Understands methods available to execute primary research (VOC) that are necessary for decision making. Identifies market opportunities through VOC/secondary research and acts by implementing and managing solutions
- Demonstrates strong financial acumen and P&L management
- Advocate and support the Cardinal Health brand
Requirements:
- Strong analytics experience required
- Product management experience required
- 8+ years' experience in a related field
- Bachelor's degree in a related field, or equivalent work experience preferred
- SaaS experience preferred, but not required