Growth Marketing Lead

Bezi is building the next generation of development tools for game developers, seeking a Growth Marketing Lead to enhance their marketing strategy. The role involves owning user acquisition across channels, expanding organic search presence, and developing relationships within the game developer community.

Responsibilities:

• Make people love hearing about Bezi
• Own growth and reach across all channels: target the right people (reach our ICP), at the right place (channels), with the right message (content); partnering with Content to build, execute on, and optimize the acquisition playbook
• Own and expand Bezi’s organic search presence end-to-end: content SEO, technical SEO, and answer engine optimization
• Grow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel
• Build the strategy for getting Bezi content in front of developers and inform the feedback loop between what performs and what gets made next
• Develop programs and pipelines to disseminate the mountains of Bezi love and games built using Bezi to the broader game developer community
• Develop relationships with game developer content creators; identify and execute on unique, creative ways to incorporate them into our campaigns and product launches
• Invest in gathering data, filling gaps, and creating the dashboards to measure impact of work being done, identify early opportunities and improve each piece of the playbook
• Collaborate with sales to promote, follow-up, and compound your efforts
• Report on the funnel, individual channels or tactics, and key learnings and wins to the company

Requirements:

• 4-6 years professional experience in growth or demand generation at a developer tools or gaming-related company
• Experience growing social channels, with measurable results in follower and engagement growth
• Experience owning and expanding SEO / AEO funnels that deliver real, measurable results
• Fluency with technical products and audiences; you can communicate with technical audiences with ease and translate capabilities into use cases or outcomes that resonate with their realities
• Familiarity with paid acquisition: has managed or worked alongside paid campaigns and can optimize toward acquisition metrics
• Experience working across sales-led and product-led growth motions
• You seek knowledge in data and are comfortable filling information gaps in order to measure, optimize, and make the right decisions