The Cigna Group is dedicated to improving health and vitality through its divisions. The Senior Advisor, Business Analytics – Digital Product is responsible for advancing analytics that drive digital product functions, translating complex strategies into measurable outcomes and supporting decision-making through data-driven insights.
Responsibilities:
- Partner with Digital Product teams to align analytics and test/learn agendas with strategic priorities for business and enterprise
- Translate business strategies into structured measurement approaches, including KPIs, success metrics, and hypotheses for experimentation
- Proactively identify opportunities to enhance digital experience, engagement, and value creation through analytics
- Support prioritization of digital investments by grounding decisions in data, performance insights, and expected business impact
- Evaluate effectiveness of digital capabilities and recommend enhancements, optimizations, and new feature opportunities
- Perform deep dives into performance drivers, including adoption, engagement, friction points, and leakage across journeys
- Partner with product and engagement stakeholders to continuously refine experiences based on insights and testing outcomes
- Create, operationalize, and evangelize frameworks for segmentation, behavioral, and journey analysis to identify areas of opportunity
- Develop and advance analytical approaches from one-time analyses to repeatable, scalable frameworks and data products
- Identify key drivers of customer satisfaction, engagement, and value perception across digital experiences
- Translate complex analytical findings into clear, compelling narratives that inform business strategy and enable sustained impact across enterprise
- Provide strategic input into prioritization, roadmap decisions, and investment tradeoffs
- Anticipate business questions and proactively develop insights to inform decision-making
- Work across enterprise to incorporate analytics products and insights into enterprise strategic priorities and business growth plans
- Serve as a key connector between analytics, product, and business stakeholders to ensure insights are actionable and adopted
- Support a coordinated approach to analytics across fragmented teams and capabilities
Requirements:
- Strong experience in business analytics and/or digital product analytics
- Strong business acumen with the ability to connect analytics to financial and strategic outcomes
- Demonstrated ability to create and operationalize analytical frameworks to support outcome-oriented decision-making
- Experience working in complex, evolving data environments
- Excellent communication skills with the ability to translate complex analytics into business and customer implications
- Proficiency in analytics tools and platforms (e.g., SQL, Python/R, Tableau, Databricks)
- Familiarity with segmentation, behavioral, and journey analytics approaches
- Exposure to informing investment decisions or prioritization of business initiatives
- Experience in healthcare