Product Marketing Specialist

Aventiqo is seeking a Product Marketing Specialist – APIs to help translate API strategy into clear, compelling value for customers, partners, and internal stakeholders. In this role, you will collaborate closely with various teams to drive API awareness, adoption, and successful integrations.

Responsibilities:

• Develop differentiated positioning and messaging for APIs, clearly communicating platform, integration, and ecosystem value to both technical and business audiences
• Shape and evolve the API ecosystem narrative, positioning APIs as a key driver of customer value, innovation, and partner growth
• Create and maintain API-focused marketing content optimized for discoverability, usability, and conversion
• Support go-to-market planning and execution for API launches, enhancements, and new integrations using scalable launch frameworks

Requirements:

• 3–5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment
• Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains)
• Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value
• Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations
• Familiarity with developer ecosystems, API documentation tools, and integration frameworks
• Experience with CRM systems, marketing automation, and data/analytics platforms is a plus