Digital Marketing Manager

Datavail is a leading provider of data management, application development, analytics, and cloud services. They are seeking a Digital Marketing Manager who will support integrated marketing campaigns, optimize digital content, and collaborate with senior marketing leadership on strategic initiatives. This role offers significant long-term growth potential, including a path toward senior leadership within the marketing organization.

Responsibilities:

• Support integrated marketing campaigns across digital channels
• Build and optimize landing pages, forms, nurture flows, and email campaigns
• Help execute account-based marketing (ABM) and demand generation programs
• Track campaign performance and contribute recommendations for optimization
• Assist with webinar, event, and virtual campaign promotion
• Support SEO strategy and content optimization initiatives
• Help evolve Datavail's presence within emerging AI-driven search experiences (GEO/AEO)
• Research keywords, search intent, competitive positioning, and content opportunities
• Assist with structured content development designed for both human buyers and AI discovery
• Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization
• Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
• Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
• Help align messaging and campaigns with partner priorities and technologies
• Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail's marketing organization
• Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
• Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
• Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
• Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
• Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
• Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
• Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
• Build and maintain campaign workflows, lists, forms, emails and reporting
• Help improve lead management, attribution, and campaign tracking
• Analyze campaign performance and provide insights tied to pipeline and revenue outcomes

Requirements:

• 2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations
• Experience with Pardot/Marketing Cloud Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
• Experience with Webflow or a similar web platform and built in analytics
• Experience with GA4, Google Ads and Google Search Console
• Experience developing reporting in Looker Studio
• Working knowledge of HTML and JavaScript
• Understanding of SEO fundamentals and curiosity about AI-driven search evolution
• Strong writing and communication skills
• Interest in enterprise technology, cloud, data, analytics, AI, or IT services
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-moving environment
• Desire to continuously learn and take on increasing responsibility
• B2B technology marketing experience
• Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
• Exposure to ABM or partner marketing
• Experience using AI tools within marketing workflows