Pencil is driving innovation in advertising technology through its state-of-the-art SaaS product that utilizes Generative AI for content creation. The Senior Product Manager will own the platform, collaborating with cross-functional teams to deliver innovative and impactful products while balancing creativity with operational efficiency.
Responsibilities:
- Drive product strategy and delivery for your area
- Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer problems
- Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across teams
- Create crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenacity
- Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automation
- Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iteration
- Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available tools
- Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorrow
Requirements:
- Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platforms
- Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iteration
- Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsibly
- Experience structuring complex problem spaces, simplifying decisions, and creating clarity for teams
- Strong product discovery skills: leading discovery workshops, forming hypotheses, running experiments, gathering insight from users and data
- Experience working closely with cross-functional partners, including Engineering, Design and Commercial
- Familiarity with creative ecosystems is a plus but not required