Senior Product Manager - EMEA - Remote

Pencil is driving innovation in advertising technology through its state-of-the-art SaaS product that utilizes Generative AI for content creation. The Senior Product Manager will own the platform, collaborating with cross-functional teams to deliver innovative and impactful products while balancing creativity with operational efficiency.

Responsibilities:

• Drive product strategy and delivery for your area
• Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer problems
• Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across teams
• Create crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenacity
• Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automation
• Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iteration
• Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available tools
• Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorrow

Requirements:

• Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platforms
• Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iteration
• Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsibly
• Experience structuring complex problem spaces, simplifying decisions, and creating clarity for teams
• Strong product discovery skills: leading discovery workshops, forming hypotheses, running experiments, gathering insight from users and data
• Experience working closely with cross-functional partners, including Engineering, Design and Commercial
• Familiarity with creative ecosystems is a plus but not required