Inbound Marketing Manager

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. As the Inbound Marketing Manager, you'll be responsible for establishing strategy and optimizing organic channels to convert traffic into qualified leads, working closely with various marketing teams to enhance digital journeys and drive measurable revenue impact.

Responsibilities:

• Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture
• Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates
• Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels
• Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales
• Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience
• Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic
• Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity
• Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams

Requirements:

• 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition
• Experience working in a fast-paced, high-growth startup or technology company environment
• Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics)
• Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points
• Expert-level working knowledge of marketing automation platforms and CRM systems
• Excellent collaborator who can bridge the gap between creative content production and technical marketing operations
• HubSpot and Salesforce experience is highly preferred