Content Marketing Specialist

Loadsmart is a growth-stage technology company valued at over $1 billion, focused on innovating logistics technology. They are seeking a detail-oriented Content Marketing Specialist responsible for managing the production of high-quality, SEO-optimized content that drives organic traffic and establishes Loadsmart as a thought leader in the logistics and supply chain technology space.

Responsibilities:

• Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards
• Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis
• Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials
• Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers
• Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication
• Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization
• Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA
• Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization
• Work with product marketing managers and subject matter experts to ensure technical accuracy

Requirements:

• 3 years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology industries
• Proven SEO expertise with demonstrated ability to optimize content for search rankings and drive organic traffic growth
• Freelancer management experience: Track record of successfully managing freelance writers, agencies, or external content creators to deliver high-quality work on deadline
• Project management skills: Ability to manage 20-25+ content projects simultaneously, juggle multiple deadlines, and keep writers on schedule
• Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear, detailed content briefs for writers
• Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, information gain, internal linking strategies, content structure, and technical SEO elements
• Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization while maintaining the writer's voice
• Self-starter mindset: Comfortable working independently, managing your own workload, and making decisions with minimal supervision
• Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot (or similar CMS), Google Search Console, and project management tools
• Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content