Performance Marketing Lead (Native Ads)

CapsLock is seeking an experienced Performance Marketing Lead to spearhead their Native Advertising initiatives. The role involves leading a team, developing strategies for campaign performance, and collaborating with various teams to enhance media buying operations.

Responsibilities:

• Own the overall performance and strategic direction of our Native Advertising channels, including Taboola, Microsoft Ads Native, LiveIntent, and Newsbreak
• Develop platform-specific strategies that support sustainable client growth while maintaining profitability and operational efficiency
• Continuously identify new opportunities to improve campaign performance, testing velocity, and scalability
• Lead, mentor, and support an initial team of three Media Buyers
• Recruit and onboard additional Media Buyers as the team expands
• Create an environment focused on accountability, collaboration, continuous learning, and high performance
• Provide regular coaching, campaign reviews, and performance feedback to help team members grow professionally
• Ensure campaigns are executed and optimized according to clearly defined performance standards
• Monitor key business metrics, including lead volume and quality, cost efficiency, and profitability
• Support Media Buyers in identifying scaling opportunities, troubleshooting performance issues, and making data-driven optimization decisions
• Maintain a strong understanding of platform updates, industry trends, and competitive activity
• Develop structured testing frameworks across targeting, bidding, placements, creatives, and campaign optimization
• Promote a culture of experimentation where decisions are driven by data rather than assumptions
• Ensure testing results are documented, shared, and incorporated into operational best practices
• Partner closely with Design, CRO, Analytics, and Operations teams to improve campaign quality and execution speed
• Translate business objectives into clear testing priorities and cross-functional initiatives
• Help improve workflows that enable faster experimentation and more efficient campaign launches
• Establish platform standards, documentation, playbooks, and operational processes that enable consistent execution across the team
• Identify operational bottlenecks and implement solutions that improve quality, efficiency, and scalability
• Contribute to the long-term development of our performance marketing organization by continuously improving how the team operates

Requirements:

• 7+ years of hands-on experience in Performance Marketing or Media Buying
• Previous experience managing, mentoring, or leading Media Buyers
• Experience with one or more Native Advertising platforms, including Taboola, Outbrain, Microsoft Ads, LiveIntent, Newsbreak, MGID, or MediaGo
• Experience managing campaigns targeting North American markets
• Strong analytical skills and a data-driven approach to decision making
• Proven experience optimizing campaigns at scale
• Excellent communication and organizational skills
• Fluent English
• Experience in lead generation and performance marketing
• Experience working in agency or high-growth performance marketing environments
• Familiarity with AI-powered marketing tools and workflow automation