Napster Corp. is a company that offers lifelike AI agents for customer interaction and employee collaboration. They are seeking a Product Marketing Lead to create a compelling product narrative and ensure consistent messaging across all channels.
Responsibilities:
- Own the canonical narrative: the positioning and story across every surface, written once and adopted everywhere
- Build the asset system: solution books, evidence assets, launch messaging, and battle cards the whole company pulls from
- Build the naming and messaging system that scales as the portfolio grows, so the same thing is called the same thing everywhere
- Shape pricing and packaging as you grow into the seat
- Hold the bar on every asset that goes out under the story
- You audit what exists, define the canonical story, and ship the first solution books for our priority motions
- You stand up a way of working that keeps assets current as the product moves
Requirements:
- You build one canonical story out of a fast-moving product line and make it stick across every channel
- You think in reusable assets a whole company pulls from, not one-off slides
- You turn deep product truth into language a buyer feels, without losing what is true
- You build the narrative system with AI: message tests, positioning drafts, and channel assets generated and pressure-tested fast, with you as the editor who sets the bar rather than the bottleneck who writes every line
- You have owned pricing and packaging, or worked hand in glove with those who do
- You move Sales, Partnership, and Product without owning them, by being the clearest voice in the room