Senior Performance Marketer, Paid Search

Outschool is dedicated to inspiring kids to love learning by providing flexible educational experiences. They are seeking a Senior Performance Marketer to own and scale their paid search programs across various platforms, focusing on campaign management and performance analytics.

Responsibilities:

• Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
• Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
• Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
• Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
• Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
• Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
• Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
• Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
• Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
• Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
• Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization

Requirements:

• 3-5 years of hands-on performance marketing experience with a primary focus on paid search
• Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets
• Strong command of keyword architecture, match type strategy, and Quality Score optimization
• Highly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analyst
• Demonstrated experience using AI tools to increase productivity and scale output
• Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
• Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
• Strong ad copywriting sensibility with a self-starter approach to testing
• Landing page judgment -- can spot what's killing conversion and brief a fix
• YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
• Experience in B2C, edtech, or ecommerce is a plus
• Bachelor's degree in marketing, business, or a related field preferred
• Microsoft Advertising (Bing Ads) experience
• Familiarity with incrementality testing and MMM in the context of search
• Experience with international/global search campaigns and localization strategies
• SEO fundamentals and ability to collaborate across the organic/paid divide
• Familiarity with how AI Overviews are reshaping the paid/organic interplay