VP, Product Marketing

Jeppesen ForeFlight is a leading provider of innovative aviation software solutions. They are looking for a Vice President of Product Marketing to lead the marketing strategy for their commercial aviation portfolio, focusing on product lifecycle management, go-to-market strategies, and team leadership.

Responsibilities:

• Own the product lifecycle from birth through expansion, retention, and sunset: audience definitions, monetization/packaging input, launch tier strategy, GTM planning, and expansion plays. Manage the launch control process
• Partner with Product and Engineering from Day 1, ensuring marketing shapes architecture, narrative, and design from the start
• Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment
• Own GTM strategy and positioning for the commercial aviation portfolio: Crew and Fleet Planning, Operations, Flight Planning, and the Flight Deck
• Develop differentiated value propositions and messaging across buyer segments — airline executives, operators, dispatchers, flight crews, and IT
• Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities
• Build sales tools, competitive battlecards, and vertical narratives that help commercial teams win, expand, and renew
• Partner with Customer Engagement Marketing on expansion and renewals
• Maintain VOC feedback loops into product roadmap and GTM strategy
• Lead, coach, and grow a product marketing team. Manage budget, agency relationships, and cross-functional alignment
• Establish operating cadences, playbooks, and KPIs across the organization
• Foster a culture that is customer- and AI-obsessed, fast and accountable, focused on expansion over vanity metrics

Requirements:

• 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams
• Demonstrated track record owning full-lifecycle GTM
• Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams
• Strong positioning and storytelling skills — translating complex technology into compelling customer narratives
• Commercial acumen: you think in revenue, pipeline, NRR, and competitive share
• Deep AI fluency — from market research to content acceleration and personalized sales enablement
• Aviation industry experience and genuine passion for it
• Pilot's license preferred