Digital Marketing Analyst

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world. They are seeking a Data & Digital Marketing Analyst to support marketing strategy and performance analysis through data-driven insights, collaborating closely with various teams to improve acquisition and engagement.

Responsibilities:

• Analyze marketing and customer data using tools such as Excel, Google Sheets, R, and analytics dashboards
• Support performance tracking across campaigns, channels, and funnels using defined KPIs
• Assist in building and maintaining reports and dashboards (GA4, Looker Studio)
• Conduct basic statistical analysis and data wrangling to support decision making
• Translate data findings into clear narratives and actionable insights for non technical stakeholders
• Support go to market efforts for AI enabled or data driven products
• Assist in translating technical workflows or product capabilities into customer friendly messaging
• Participate in competitive analysis and market benchmarking for AI or analytics driven platforms
• Use AI tools (e.g., generative AI assistants) to support research, content drafting, and analysis under guidance