Content Marketing Associate

CorVel Corporation is a national provider of risk management solutions, and they are seeking a talented Content Marketing Associate to join their marketing team. The role involves creating engaging content, managing the company's LinkedIn account, and leading content initiatives to enhance brand awareness and customer engagement.

Responsibilities:

• Develop and implement a comprehensive content marketing strategy aligned with business goals and the latest industry trends to enhance brand awareness
• Create, edit, and manage high-quality content, including blog posts, white papers, case studies, email campaigns, and videos
• Manage the company's LinkedIn account, including creating and scheduling posts, managing paid ads, and monitoring analytics
• Increase employee engagement on LinkedIn by providing resources and producing content through Sprout Social’s Advocacy tool
• Adapt and produce both organic and paid content that matches the tone and look of existing materials, ensuring a clear brand voice that aligns with company values and key messaging
• Manage project workflows, establish deadlines, and ensure timely content delivery
• Conduct keyword research and incorporate SEO best practices to improve website performance and increase traffic
• Collaborate cross-functionally with digital, design, product, and sales teams to create content that supports and enhances marketing campaigns
• Coordinate with external writers, agencies, and other vendors as needed

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 3+ years of experience in content marketing, content creation, or related roles
• Exceptional writing, editing, and proofreading skills
• Strong understanding of content marketing principles and SEO
• Proven track record of creating content that drives traffic and engagement
• Experience in Microsoft Office, Canva, Sprout Social (or similar tools), and LinkedIn Advertising
• Excellent project management skills with the ability to handle multiple projects simultaneously
• Excellent communication, analytical, and time management skills
• Ability to work independently and as part of a team in a fast-paced environment
• Knowledge of visual design principles and graphic design skills
• Experience with marketing platforms/tools, including WordPress, BrightEdge, Semrush, Trello, JasperAI, Figma, Photoshop, Seismic, and Pardot/Salesforce
• Familiarity with video marketing and multimedia storytelling
• Experience in the healthcare or risk management industry