Growth Marketing Lead (Contractor/Fractional)

CareMessage is a technology non-profit focused on improving health equity for low-income populations across the United States. They are seeking a Fractional Growth Marketing Lead to assess, build, and optimize a multichannel growth engine, working closely with the Chief Revenue Officer and Sales Leads to develop a strategy tied to revenue goals and improve patient engagement.

Responsibilities:

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures
• Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership
• Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions
• Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets
• Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing
• Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop
• Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets
• Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations
• Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations
• Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey
• Partner with Strategy, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, proof of impact, and priority use cases
• Improve the conversion of relevant traffic into qualified conversations, not simply overall traffic volume
• Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners
• Develop repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership
• Measure partner-marketing contribution to reach, qualified demand, pipeline, revenue, and patient impact
• Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI
• Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting
• Establish dashboards and operating cadences that enable Growth and executive leaders to inspect performance, make tradeoffs, and redirect investment quickly
• Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up
• Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis
• Build repeatable AI-enabled workflows that improve throughput and decision quality without weakening accuracy, brand standards, data privacy, or human judgment
• Evaluate emerging tools and recommend which should be adopted, tested, or avoided
• Translate market and performance signals into clear recommendations for messaging, product positioning, channel investment, and customer targeting
• Create clear briefs for content, design, agencies, contractors, and internal contributors; this role owns strategy and outcomes but is not expected to personally produce every asset
• Present performance, insights, risks, and tradeoffs in concise, executive-ready formats

Requirements:

• You are a senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in healthcare SaaS, digital health, health technology, or another complex B2B environment
• You know how to determine where growth should come from, translate revenue targets into channel plans, run disciplined experiments, and move budget toward what works
• You are fluent across paid media, website journeys, SEO and emerging search, email and lifecycle marketing, webinars and events, partner campaigns, and account-based motions
• You are both strategic and hands-on. You can build the growth roadmap, brief a landing page, inspect HubSpot workflows, evaluate paid-media performance, improve website conversion, and present pipeline and ROI results to executive leadership
• You understand that CareMessage's growth strategy must connect commercial outcomes to mission outcomes
• 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing
• Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume
• Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand
• Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement
• Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis
• Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority
• Strong executive communication, structured thinking, and judgment about where to invest limited time and resources
• Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market
• Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations
• Deep alignment with CareMessage's mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact
• Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential