Growth Lead - UGC & Micro-Influencer marketing

Educato AI is a fast-growing consumer education product aimed at students and families. They are seeking a UGC & Micro-Influencer Growth Manager to build and manage a pipeline of creators for authentic short-form content across social media platforms.

Responsibilities:

• Build and manage a pipeline of UGC creators and micro-influencers across TikTok, Instagram, and YouTube Shorts
• Source creators who fit Educato’s audience, tone, and product
• Run outbound outreach to creators and manage follow-ups
• Negotiate creator rates, packages, and usage rights
• Write briefs that help creators produce authentic, high-performing content
• Coordinate timelines, deliverables, approvals, and payments
• Track creator performance across views, engagement, CPA, CAC, ROAS, conversion rate, and creative learnings
• Work closely with our founders and creative team to identify winning angles, hooks, and formats
• Build a repeatable system for sourcing, briefing, testing, and scaling UGC
• Help identify creators who could become long-term brand ambassadors

Requirements:

• Experience working with UGC creators, influencers, ambassadors, or TikTok/Instagram creators
• Strong understanding of short-form platforms, especially TikTok and Reels
• Excellent communication and follow-up skills
• Ability to write clear, simple creator briefs
• Highly organized; comfortable managing many creators and deliverables at once
• Comfortable with experimentation and fast iteration
• Strong taste for authentic, native-feeling content
• Bonus: experience in consumer apps, education, parenting, student, or Gen Z-focused products
• Bonus: experience managing paid usage rights or whitelisting/Spark Ads