Sales Officer

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Job Description

Sales OfficerThe Sales Officer (SO) is responsible for driving primary and secondary sales performance
within the assigned territory by effectively managing distributors, ensuring efficient
market execution, and leading the front-line sales team. The role acts as a bridge between
area strategy and on-ground execution, ensuring alignment between business plans and
market delivery.
The Sales Officer focuses on planning, distributor management, and team supervision to
drive consistent target achievement, improve fill rates, and ensure product availability
across channels. Success in this role is defined by sales growth, distributor efficiency,
team productivity, and execution excellence.

Sales Planning & Business Delivery • Drive achievement of primary and secondary sales targets for the assigned territory • Plan monthly, weekly, and daily sales targets and ensure alignment with team and distributors • Monitor performance against targets and implement corrective actions to address gaps • Ensure accurate forecasting, billing discipline, and timely collections Distributor Management & Channel Efficiency • Manage distributor operations including appointment, performance monitoring, and ROI optimization • Ensure optimal stock levels, fill rates, and timely order fulfilment across channels • Drive efficiency in claims management, billing processes, and outstanding clearance • Coordinate with CFAs and supply chain teams to ensure uninterrupted product availability Team Leadership & Execution Control • Lead, guide, and monitor ASOs/TSIs to ensure effective territory coverage and execution • Design and drive adherence to journey plans and beat plans for the team • Build team capability through on-the-job coaching, feedback, and performance management • Drive discipline in reporting, productivity tracking, and execution standards Market Execution & Channel Development • Ensure strong in-store execution including merchandising, visibility, and promotional implementation • Drive new product launches and ensure availability across key outlets • Engage with key retailers and regional stakeholders to improve product placement and off-take • Monitor competitor activities and provide actionable market insights