Digital Marketing Lead

Unconventional AI is looking for a Digital Marketing Lead to own and scale their digital presence across various channels. The role involves managing social media, email marketing, and web updates, as well as analyzing performance and optimizing strategies to engage their technical audience.

Responsibilities:

• Own day-to-day management of social channels (X, LinkedIn, others as relevant)
• Plan, launch, and optimize paid media campaigns across LinkedIn, Google, X, and other channels
• Write, publish, and optimize posts that drive reach, engagement, and credibility
• Actively engage with the community: replies, comments, DMs, and conversations
• Identify and capitalize on timely moments, conversations, and trends
• Manage social calendar while staying flexible to real-time opportunities
• Track performance and continuously refine what works
• Own newsletter strategy and execution (announcements, blogs, research, updates)
• Write, build, and send emails that are clear, compelling, and on-brand
• Own website updates and blog publishing (CMS-driven)
• Ensure blog posts and landing pages are cleanly formatted, performant, and aligned with brand
• Partner with design to improve UX and conversion
• Maintain site hygiene: QA, responsiveness, SEO/AEO best practices (metadata, structure, internal linking)
• Own digital performance tracking across web, social, email, and paid
• Build dashboards and surface actionable insights
• Use data to inform strategy and prioritization