Product Marketing Director, GRC

Workiva is the trusted data platform for the modern CFO, and they are seeking a strategic, collaborative Product Marketing Director for GRC solutions. This role involves defining and owning the go-to-market strategy, crafting compelling narratives, and driving excellence in market engagement.

Responsibilities:

• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Own the GTM strategy end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
• Author and review content for campaigns, webinars, events, and demand generation programs
• Equip field teams with the training, content, and insights they need to shorten deal cycles
• Bring customer and competitive insights back into the business to shape strategy and global product direction
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
• Spot regulatory and market shifts early and position the organization ahead of them

Requirements:

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Undergraduate degree in marketing or related field
• GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
• Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
• Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
• Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy