Head of Content and Product Marketing

Travtus is transforming the Housing Industry with their Everyday (AI)™ platform. They are seeking a Head of Content & Product Marketing to own the company's messaging, product marketing, and thought leadership efforts while partnering closely with various teams to enhance brand presence and sales enablement.

Responsibilities:

• Develop and maintain the central, company-wide messaging framework
• Own market and product positioning
• Create value propositions across platform, solution and feature levels
• Maintain one consistent market narrative across channels
• Build the persona-based messaging library (using the ICP and personas defined with Revenue Marketing)
• Standardise existing CEO / executive-created collateral into the messaging library
• Define the 12-month market-presence strategy — how Travtus shows up across events, PR, analysts and channels
• Write sales narratives and talk tracks
• Build competitive battlecards, competitor comparisons and objection-handling guides (informed by competitive monitoring from Revenue Marketing)
• Own core content production across blog, web and long-form
• Run the executive content engine — interview, draft, repurpose and distribute leadership content
• Produce whitepapers
• Develop category assets such as research, benchmark reports and frameworks
• Own organic and brand social
• Build analyst relations across Gartner, Forrester and Capterra
• Run analyst and category briefings and education
• Develop PR and journalist relationships
• Own the analyst-citation and GEO / AEO citation strategy (with monitoring from Revenue Marketing)
• Run the reference programme (approved references and champions)
• Run the customer-story programme — case studies, video and quotes
• Run the reviews programme (G2 / Capterra)
• Produce adoption and use-case-expansion content
• Build the Prospect Pack (what Travtus is, why customers use it, use-cases, proof, benefits, how it works)
• Produce solution and prospect one-pagers
• Produce the Customer Delivery Pack, project-initiation and onboarding templates (with inputs from Solutions / Delivery)
• Own owned formats — executive dinners, customer councils and webinars
• Evaluate out-of-home opportunities (e.g. NMHC sponsorship, placements) for CEO sign-off
• Co-own event strategy, execution and amplification (jointly with Revenue Marketing)
• Own the reputation-management process
• Run partner co-marketing with technology, PMS and integration partners
• Run joint webinars and joint case studies
• Contribute to the annual marketing plan for CEO approval
• Document repeatable processes and playbooks for the function
• Build out and hire the team as the function scales
• Reduce dependency on the CEO and executives for execution and oversight