Director of Events

Lace AI is transforming how home service businesses grow revenue by turning every call into a measurable opportunity. They are seeking a Director of Events to lead their events program, managing logistics, promoting the brand, and ensuring impactful experiences that drive revenue.

Responsibilities:

• Develop and own Lace's comprehensive events strategy, identifying high-value opportunities from intimate executive dinners to major industry conferences
• Research and evaluate opportunities, manage submissions, negotiate contracts, coordinate booth assets, oversee travel and accommodations, and ensure flawless execution of every detail
• Represent Lace as a speaker at industry events, panels, and conferences, positioning our leadership team and driving brand awareness through compelling presentations
• Design and execute multi-channel promotion strategies including email campaigns, digital advertising, and strategic customer invitations to maximize booth traffic and demo conversions
• Recruit, train, and energize brand ambassadors and event teams to ensure every interaction represents Lace with passion and precision
• Own the complete on-site experience—from setup to teardown—driving demo bookings, meaningful conversations, and memorable brand moments
• Collaborate closely with sales and marketing to drive post-event follow-up, analyze ROI, and continuously refine our events playbook for maximum pipeline impact