Senior Manager Content and Campaigns - Marketing

Signant Health is a global evidence generation company that supports clinical trials with smart technology and scientific expertise. The Senior Manager, Content and Campaigns will drive campaign execution from brief approval through launch, ensuring deliverables meet the expected standards while producing a wide range of content for specialized audiences.

Responsibilities:

• Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs
• Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation
• Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities
• Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers
• Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief
• Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic
• Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow
• Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch
• Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments
• Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review
• Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content

Requirements:

• Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs
• Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation
• Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities
• Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers
• Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief
• Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic
• Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow
• Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch
• Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments
• Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review
• Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent demonstrated capability
• 5+ years of B2B content and campaign execution experience with end-to-end ownership across multiple formats and channels
• Proven ability to own a campaign from brief to publish: building the asset plan, coordinating contributors, managing timelines, and delivering quality without constant oversight
• Full-spectrum writing ability across campaign formats, producing polished, publication-ready content directly
• Strong project management instincts; comfortable managing multiple workstreams, dependencies, and trade-offs under time pressure
• Ability to write with clinical and scientific credibility for specialist audiences — VPs of Clinical Operations, CMOs, biostatisticians, Principal Investigators — within a validated claims environment
• Strong SME management skills, from structuring expert interviews to validating technical content without turning SMEs into editors
• Fluent use of AI as a production and research tool, with clear judgment on where human editorial oversight is required
• Ability to interpret campaign performance data and use it to make content and sequencing decisions
• Strong editorial instinct and point of view on what earns attention and delivers value for the audience