Senior Partner Marketing Manager

Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. We are hiring a Senior Partner Marketing Manager to run our partner program, focusing on co-marketing and relationship management with partners to drive pipeline and expand our reach.

Responsibilities:

• New strategic partner and integration launches: Onboard and announce new partners and product integrations across email, blog, website, and social — working with product marketing on the integration's value prop
• Co-marketing campaigns: Plan and execute co-branded campaigns — launches, webinars, ebooks, seasonal offers — tapping partners as a distribution channel to get Hatch's content in front of their audiences. You'll own the partner relationship and the plan, and partner with content and product marketing on assets, talk tracks, and speakers
• Partner program management: For partners with year-round programs (newsletter placements, blog posts, committed content), own the fulfillment — producing some content yourself and pulling in content, PMM, and enablement for the rest. You'll also help keep Hatch's listings and profiles on partner sites accurate and up to date
• Partner enablement: Scope the collateral partners need to speak fluently about Hatch to their audiences, and partner with product marketing and enablement to produce it. As Hatch evolves, keep partners in the loop and their materials current — so their knowledge of Hatch stays fresh
• Partner events: Work with field marketing on partner events and VIP experiences, contributing partner context, messaging, and coordination
• Repeatable playbooks & scaling: Turn one-off partner activations into repeatable playbooks, so the program scales efficiently as we add partners and move into new verticals
• Partner relationships: Maintain ongoing relationships with partner contacts — regular syncs, staying current on their updates, and keeping communication flowing — and proactively bring partners ideas for campaigns and content
• Tracking & optimization: Measure and optimize partner ROI, track referral handoffs, and improve lead quality from partner activity

Requirements:

• 4–7 years in partner marketing, co-marketing, or related B2B SaaS marketing (product or content)
• Natural relationship-builder: comfortable being the face of Hatch to partners, building trust, and managing external stakeholders
• Strong project management: you can juggle multiple partners and orchestrate deliverables across internal teams you don't manage — knowing when to set direction and when to step back — and keep a dozen moving parts on track and shipping on time
• Solid content and campaign instincts: you can develop narratives, campaign angles, and webinar topics, and produce or shape content across formats
• Multi-partner-type experience: you've worked across associations, tech platforms, and agencies — not just one vertical
• Fluent in pipeline language: SQOs, referral attribution, and co-marketing ROI
• Thrives in a build-stage environment: comfortable with ambiguity and a fast pace, and energized by shaping a program rather than inheriting a finished one