Marketing Consultant
Troy, Michigan, United States of America
Full Time
1 day ago
Key skills
GoLeadershipProject ManagementCommunicationTime Management
About this role
Benefits:
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing
brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing
plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS
locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
Duties and Responsibilities:
● Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
● Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
● Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
● Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
● Onboard, train, and monitor all franchisee social media channels in designated territory; auditing post frequency and
ensuring brand standards while helping to drive engagement.
● Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their
understanding of processes and programs and use of brand-approved materials.
● Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being
consistently met.
● Assist with team projects as needed.
Requirements:
● BA in Marketing, Public Relations, Communications, or related field
● Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
● Willing to travel up to 15% of the time
● Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
● Proven track record in local marketing strategy and execution
● Independent thinker with teamwork mentality and impeccable follow-through
● Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
● Excellent written and verbal communication skills
● Strong project management, problem-solving & organizational skills
● Experience with a Mac-based environment and G Suite preferred
brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing
plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS
locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
Duties and Responsibilities:
● Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
● Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
● Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
● Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
● Onboard, train, and monitor all franchisee social media channels in designated territory; auditing post frequency and
ensuring brand standards while helping to drive engagement.
● Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their
understanding of processes and programs and use of brand-approved materials.
● Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being
consistently met.
● Assist with team projects as needed.
Requirements:
● BA in Marketing, Public Relations, Communications, or related field
● Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
● Willing to travel up to 15% of the time
● Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
● Proven track record in local marketing strategy and execution
● Independent thinker with teamwork mentality and impeccable follow-through
● Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
● Excellent written and verbal communication skills
● Strong project management, problem-solving & organizational skills
● Experience with a Mac-based environment and G Suite preferred
Flexible work from home options available.
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!
We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.