We are currently hiring a Full-Time Sales Representative in Reading, Pennsylvania.

In this role, you will help grow our spirits portfolio by increasing product availability, visibility, and overall performance across retail accounts. You’ll partner closely with wholesalers and retailers to drive sales, build relationships, and create engaging brand experiences. This is a dynamic, field-based role where you’ll combine sales strategy, data insights, and customer interaction to deliver results.

What You'll Brew:

Execute internal sales objectives and improve account conditions using Boston Beer Company systems and selling processes
Develop strong knowledge of the spirits industry, including product styles and key category insights
Identify and pursue new business opportunities while expanding and strengthening existing accounts
Build brand awareness through sampling, merchandising, and consumer engagement activities
Communicate effectively with wholesalers, retail partners, and internal teams, including delivering presentations
Leverage technology platforms and data to identify opportunities across accounts, markets, and wholesalers
Build and maintain strong relationships with wholesalers and retailers to support long-term growth
Travel regularly within the assigned territory to service accounts and support business needs
Occasionally work weekends, holidays, and attend meetings or trainings as required
Work in varied, customer-facing environments and reside within the assigned geographic territory

What Ingredients You'll Bring:

Minimum Qualifications:

Bachelor’s degree (4-year degree)
0–1+ years of experience in sales and/or the food and beverage industry
Ability to operate a motor vehicle multiple times per day
Ability to stand for extended periods during the workday
Ability to tolerate cold temperatures

Level: 8IC

Salaried: At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $48,000 and $63,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.

Some Perks: Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full-Time Boston Beer Coworkers have the following perks available*:
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

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Sales Representative, Reading, PA

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