Vice President, Product Marketing

Anaconda, Inc. is a leader in AI and open-source solutions, seeking a Vice President of Product Marketing to drive market positioning and narrative. The role involves owning product marketing, solutions marketing, and orchestrating launches while ensuring alignment between Product, Engineering, and Marketing.

Responsibilities:

• Define and own Anaconda's position in the market, not just for individual products, but for the platform and the category we intend to lead
• Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins
• Connect individual product innovations into a cohesive, forward-looking platform narrative that is credible today and aspirational enough to pull the market forward
• Own the company's product and platform narrative. Translate complex technical capabilities into clear, differentiated stories across the full customer journey
• Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions
• Ensure Anaconda's storytelling is not just descriptive but directional: it shapes how the market understands our role in the ecosystem
• Refine and prioritize our ICP targets across enterprise buyers, data teams, developers, and partners
• Build and maintain audience-specific narratives that hold a consistent through-line, from a Python developer reading docs to a CIO signing a contract
• Drive the motion that converts open-source community adoption and developer engagement into qualified enterprise pipeline, using sales-led growth as the primary motion with PLG signals as fuel for the field
• Lead end-to-end launch coordination, not as a downstream recipient of product decisions, but as a central orchestrator who aligns Product, Engineering, Sales, Customer Success, and Marketing behind a single launch plan
• Establish and enforce launch discipline: tiered launch standards (I-III) that match market readiness to product maturity, with clear gates for positioning, enablement, and supporting assets
• Push back when a release is not ready to land with force, balancing speed with market credibility
• Serve as the structural bridge between Product, Engineering, and Marketing, bringing accountability and rhythm to how Anaconda goes to market
• Shift the organization from a delivery-driven mindset to a market-impact-driven approach: launches are judged by what they move in the market, not by whether they shipped
• Partner directly with Product leadership on roadmap, packaging, and pricing. This role shapes those decisions, not just the messaging around them
• Harness Anaconda's ecosystem data, including platform usage, open-source contribution patterns, Anaconda.org and Anaconda Forge activity, to inform strategy, validate market leadership, and fuel storytelling
• Build a data-informed PMM function that continuously feeds insights back into product and GTM decisions
• Lead analyst relations with Gartner, Forrester, and RedMonk, personally sitting in briefings and shaping Anaconda's placement in Magic Quadrants, Waves, and other reports
• Build a partner marketing motion that turns cloud, data, and AI vendor relationships into measurable pipeline contribution via co-sell, marketplace, and joint GTM programs
• Build, develop, and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations
• Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability, where the team reads the funnel, connects launches to qualified opportunities, and sits in pipeline reviews without being asked

Requirements:

• 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions across multiple disciplines
• Experience marketing technical products to developers, data teams, or engineering buyers, with personal credibility in those communities
• Track record of setting positioning and narrative at the company or category level, not only at the product line level
• Mix of scale-up and large enterprise experience: you have built programs from scratch in resource-constrained, high-growth environments and navigated the complexity of mature enterprise organizations. You are equally comfortable in builder mode and operator mode
• SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion, and the ability to wire open-source adoption and in-product usage signals into sales pipeline
• Experience leading marketing across both open-source community and enterprise commercial motions. You honor the community without spooking enterprise buyers, and close enterprise without alienating developers
• Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing
• Has worked directly with Product on roadmap, packaging, and pricing decisions, not just on go-to-market messaging
• Has personally sat in analyst briefings and shaped category placement in MQ, Wave, or MarketScape evaluations
• People leadership experience including managing managers, with teams of 10 or more
• Strong analytical mindset: reads the funnel weekly, connects launches to qualified opportunities, and sits in pipeline reviews without being asked
• You care deeply about fostering an environment where people of all backgrounds and experiences can flourish
• Pragmatic Marketing frameworks experience preferred as practitioner, not just familiarity
• You have driven a category creation or category leadership play in DevTools, data, AI, or a closely adjacent space, and have receipts
• You have led marketing through an open-source-to-enterprise commercial transition and understand the tension between community trust and revenue growth from the inside
• You have shaped analyst category coverage with Gartner, Forrester, or RedMonk, not just participated in the process
• You have scaled developer relations or community programs that produced measurable commercial outcomes, not just engagement metrics
• You have experience with M&A integration: portfolio narrative consolidation, brand rationalization, and cross-product positioning
• You have public thought leadership in the developer, data, or AI community, through writing, speaking, or technical contribution, that gives you personal credibility beyond your title
• Experience working in a fast-paced startup environment