Senior Director, Product & Integrated Brand Marketing

Yahoo is one of the internet's most iconic consumer brands, reaching hundreds of millions of people around the world through products they use every day. As Senior Director, Product & Integrated Brand Marketing, you'll lead marketing for Yahoo consumer products while helping shape how Yahoo shows up in the market more broadly.

Responsibilities:

• Lead Product Marketing Strategy • Develop positioning, messaging, and value proposition frameworks that clearly communicate customer benefits and market differentiation
• Translate complex product capabilities into simple, compelling stories that resonate with consumers
• Partner closely with Product and business leaders to develop go-to-market strategies and launch plans for new products, features, and experiences
• Leverage customer research, competitive intelligence, and emerging analytical tools to strengthen product storytelling and uncover new growth opportunities
• Serve as the voice of the customer, ensuring marketing strategies are rooted in real consumer needs and behaviors
• Help strengthen Yahoo's customer insights capabilities and translate those insights into more effective marketing and product decisions
• Drive Integrated Marketing & Brand Growth • Lead integrated marketing programs that connect product value to Yahoo's broader brand narrative
• Develop and execute full-funnel campaigns across owned, earned, and paid channels
• Partner with Creative and Communications teams to bring breakthrough ideas to life and deliver cohesive customer experiences
• Identify and elevate the product stories that strengthen Yahoo's brand and drive engagement
• Own campaign planning and cross-functional execution, ensuring programs are delivered with excellence and measurable impact
• Measure performance and translate results into actionable recommendations for stakeholders and leadership
• Build Team Effectiveness • Lead, coach, and develop a growing team while fostering a culture of collaboration, accountability, and continuous growth
• Establish scalable planning processes, operating rhythms, and ways of working that improve execution and marketing effectiveness
• Identify opportunities to leverage AI, automation, and emerging technologies to streamline workflows and improve team effectiveness
• Use data, experimentation, and performance insights to continuously optimize programs and improve business outcomes
• Build strong partnerships across Product, Creative, Communications, Research, and business leadership to align priorities and drive results
• Create clarity in complex environments, helping teams focus on the work that matters most and execute with excellence

Requirements:

• 12+ years of experience across product marketing, integrated marketing, brand marketing, or related disciplines
• Proven experience developing positioning, messaging, and go-to-market strategies for consumer-facing products
• Strong product marketing foundation with the ability to translate complex product value into clear, compelling customer narratives
• Experience developing and leading integrated marketing programs that build brand affinity and drive measurable business outcomes
• Experience partnering closely with Product organizations, General Managers, and cross-functional stakeholders to drive business outcomes
• Experience leading highly cross-functional initiatives across Product, Creative, Communications, Research, and business stakeholders
• Deep customer curiosity and a demonstrated ability to turn insights into strategy and action
• Experience leading, mentoring, and developing high-performing teams
• Exceptional communication, storytelling, and executive influence skills
• Strong analytical mindset with experience using data and performance metrics to inform decisions and measure success
• Experience adopting new technologies and ways of working to improve team effectiveness and marketing outcomes
• Comfortable operating in evolving environments, leading through change, and continuously improving how teams work
• Ability to thrive in a fast-paced, highly collaborative environment