Creative Director, Performance Marketing

Owner.com is an AI growth system for local restaurants, aiming to help independent businesses succeed online. The Creative Director, Performance Marketing will drive the creative quality and strategic direction of paid media campaigns, shaping how millions of small business owners experience the brand across various marketing surfaces.

Responsibilities:

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
• Own and understand the P&L impact of ad campaigns across channels: you’ll partner partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
• Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
• Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
• Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa
• Work with the growth team on performance analytics to track what's working and iterate on best performers

Requirements:

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Comfort with full-funnel creative: ads, landing pages, email, CRO
• Bias for clear systems and documentation
• Active use of AI-enabled tools, automation, and workflows