Business Development Representative

Centric Software is a global leader providing innovative solutions for retailers, brands, and manufacturers. They are seeking a motivated Business Development Representative to support their growing CPGR business in North America by generating new business opportunities and building a qualified pipeline for the sales team.

Responsibilities:

• Identify and engage target accounts across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label
• Generate qualified meetings and Sales Accepted Leads for the North American CPGR Sales team
• Conduct early-stage discovery to understand business needs, current processes, pain points, and potential fit with Centric
• Ensure meetings are qualified before handoff to Sales
• Focus on pipeline quality, not just activity or meeting volume
• Document prospect context, business pain, next steps, and qualification notes in Salesforce
• Lead outbound prospecting through email, phone, LinkedIn, and event-driven outreach
• Tailor messaging by industry, persona, and business challenge
• Create personalized outreach based on account research and relevant business triggers
• Build talk tracks for key personas including R&D, Product Development, Innovation, Regulatory, Quality, Packaging, Private Label, Sourcing, Sustainability, and IT
• Test and refine messaging based on response rates, meeting conversion, and Sales feedback
• Maintain consistent follow-up with prospects and target accounts
• Research and map target accounts across North America
• Identify key contacts and buying groups within priority accounts
• Capture relevant account intelligence, including company size, product categories, private label relevance, product complexity, regulatory exposure, innovation intensity, recent business triggers, and likely system landscape
• Build context around current tools, manual workflows, spreadsheet reliance, and potential Centric fit where available
• Collaborate with Sales Executives to prioritize accounts and refine outreach strategy
• Support pipeline generation around priority industry events
• Build pre-event target account and contact lists
• Conduct pre-event outreach to book meetings
• Coordinate with Sales and Marketing on event follow-up
• Capture buyer feedback, market insights, and competitor observations
• Ensure post-event follow-up is timely, structured, and documented
• Develop a strong working understanding of the CPGR industries Centric serves, including Food & Beverage product development, recipes, formulations, ingredients, nutrition, allergens, supplier collaboration, claims, labeling, packaging, artwork, quality, and regulatory compliance
• Maintain accurate and complete activity, account, contact, and lead records in Salesforce
• Log outbound activity, prospect responses, meeting outcomes, and follow-up actions
• Capture lead sources and campaign attribution accurately
• Provide clear handoff notes for Sales Executives
• Track progress against activity, meeting, SAL, and pipeline goals
• Share market feedback, buyer objections, competitor insights, and messaging learnings with Sales, Marketing, and CPGR leadership

Requirements:

• 1+ years of experience in business development, sales development, account development, inside sales, or a related prospecting-focused role
• Experience with outbound prospecting through email, phone, LinkedIn, or similar channels
• Strong written and verbal communication skills
• Strong research, organization, and time management skills
• Ability to qualify prospects and communicate business context clearly
• Self-driven, results-oriented, and comfortable working independently in a remote environment
• Ability to collaborate closely with Sales, Marketing, and cross-functional teams
• College or university degree, or equivalent professional experience
• Strong experience using Microsoft 365 or similar productivity tools
• Experience with CRM and sales engagement tools