Product Marketing Manager Job Details | Ascend Learning, LLC

Ascend Learning is a leading healthcare and learning technology company, and they are seeking a B2B Product Marketing Manager to develop market strategies that generate demand and maximize revenue. The role involves collaborating with various teams to create effective marketing plans and ensure clear messaging that resonates with the medical education audience.

Responsibilities:

• Serve as the marketing expert for solution storytelling, focusing on crafting compelling customer-centric value propositions, differentiators, and use cases that resonate with medical education audience segments. Ensure consistent, clear, and cohesive messaging across all marketing channels
• Develop and execute go-to-market plans that effectively introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches
• Develop campaign plans that drive demand, adoption, and revenue working in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze effectiveness of campaigns
• Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Synthesize and share information to key stakeholders. Understand and own personas and guide the creation of social proof, webinars, and thought leadership content that resonates and builds trust
• Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers to support pipeline growth

Requirements:

• High school diploma or GED required
• 3+ years of marketing experience, preferably in a B2B category
• Knowledge of product marketing principles and best practices, including understanding of go-to-market strategies, messaging and segmentation
• Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition
• Experience managing campaigns on time and on budget
• Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners
• Passionate about understanding customer needs and behaviors and translating them into actionable insights
• Superior project management and prioritization skills
• Ability to manage multiple projects without sacrificing attention to detail and ability to prioritize and adapt to changing market and organizational dynamics when needed
• Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing and product management teams
• Strategic thinker with analytical and problem-solving skills
• Basic understanding of marketing automation, lead generation, and emerging marketing technologies
• Ability to travel up to 10%
• Bachelor's degree in marketing, communications, advertising, or a related field or equivalent experience
• Experience in healthcare, SaaS, or education technology