Director, Product Marketing - Agency

Applied Systems is transforming the insurance industry by building a team that is innovative and driven. They are seeking a Director of Product Marketing for a hybrid role to lead the marketing strategy and execution for their agency segment, focusing on product positioning and team leadership.

Responsibilities:

• Set the product marketing strategy for the agency segment, aligned to Applied's portfolio strategy and corporate priorities. Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx
• Lead, develop, and grow a team of product marketers. Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning. Mentor talent and develop the next generation of PMM leaders at Applied
• Govern the launch process across the agency portfolio, ensuring cross-functional alignment with Product, Sales, Customer Success, and Demand Gen to maximize revenue and adoption impact
• Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline, competitive win rate, and adoption. Sponsor key enablement programs and own the agency-side sales narrative
• Drive the competitive intelligence motion for the agency segment, partnering with the team's broader competitive program and contributing to portfolio-level insights
• Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the agency portfolio
• Own and report on marketing-influenced business metrics: pipeline contribution, competitive win rate, adoption, and launch outcomes. Use data to continuously refine GTM strategy and execution
• Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact

Requirements:

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience including managing senior ICs or other managers
• Proven track record leading product marketing strategy for a major product line, business unit, or buyer segment in an enterprise SaaS or platform business
• Demonstrated success building and developing PMM talent, including hiring, coaching, and growing senior individual contributors and lead PMMs
• Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level
• Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events
• Strong financial acumen and experience contributing to pricing strategy, budget planning, and headcount decisions
• Data-driven mindset with proven ability to use analytics to guide GTM strategy
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in complex, multi-stakeholder, or regulated industries (insurance, financial services, healthcare) strongly preferred
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus
• MBA a plus