Senior Manager, Lifecycle Marketing

Wpromote is a leading digital marketing agency that is seeking a strategic, data-driven Senior Manager, Lifecycle Marketing to manage and grow lifecycle marketing programs for a portfolio of clients. The role involves developing and optimizing customer journey strategies, managing client communications, and leveraging data to enhance customer engagement and retention across various marketing channels.

Responsibilities:

• Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients
• Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation
• Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices
• Leading regular reporting, campaign reviews, and performance discussions with clients
• Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing
• Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels
• Building scalable segmentation, personalization, and automation strategies
• Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more
• Supporting clients in expanding and optimizing their lifecycle marketing and automation programs
• Ensuring best practices in deliverability, compliance, consent management, and data governance
• Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence
• Monitoring campaign performance and identifying optimization opportunities
• Creating recurring reports and presenting key insights and recommendations to clients
• Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue
• Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR
• Leveraging AI capabilities to streamline processes and develop new strategic ideas
• Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic)
• Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement

Requirements:

• 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc
• Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey
• Strong understanding of customer segmentation, personalization, retention, and loyalty strategies
• Excellent verbal and written communication skills with a proactive mindset
• Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth
• Experience managing client relationships and presenting campaign performance and recommendations
• Experience with web analytics (GA4, etc) and setting up UTM tracking
• Ability to hit the ground running and pick up new skills