National Research Group is a leading global insights and strategy firm that provides fresh insights to spark new ideas. They are seeking a Market Research Manager or Senior Manager to manage research projects, translate data into actionable insights, and build relationships with clients.
Responsibilities:
- Manage all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling
- Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
- Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
- Assist with proposal writing through researching relevant industry trends and topics
- Build relationships through effectively managing day to day client interaction and helping solve client issues and concerns
- Troubleshoot any issues that arise in an efficient and effective manner
- Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies
- Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy
Requirements:
- 3+ years' experience working in consumer insights, consumer research or in an analyst/strategy role at an entertainment/media/technology company
- B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field
- An enthusiasm for research, data driven approaches, and strategic thinking
- Experience with and flexibility to work on both qualitative and quantitative projects
- Genuinely interested in seeking information on the 'whys,' always digging for more information to understand what makes consumers tick
- Excellent at working with data to identify trends and insights, including both structured and unstructured data
- Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
- Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner
- Love nurturing and building relationships and can confidently provide strategic guidance to your clients
- Natural problem solver who looks for solutions rather than viewing issues as roadblocks
- Internally-motivated who continuously strives to get things done well, regardless of challenges encountered
- Successfully manages time and multiple competing priorities to ensure deadlines are always met
- Hawk-eyed attention to detail focused on ensuring high levels of quality control and reporting
- Team player who is able to work collaboratively and harmoniously within a team and across teams