Social Media Marketing Manager

Digital Rx Corporation is a boutique digital consulting agency specializing in innovative digital marketing solutions for the automotive, marine, and powersports sectors. They are seeking a Social Media Manager to craft and execute social media strategies for a portfolio of dealer accounts, focusing on content creation, paid social campaigns, and performance analytics.

Responsibilities:

• Build and manage platform-specific content calendars across a portfolio of automotive, marine, and powersports dealer accounts, aligning each to inventory, incentives, seasonality, and sales/service events
• Manage day-to-day posting, scheduling, and publishing through Buffer (our social media management platform) across Meta/Instagram, TikTok, YouTube Shorts, and Google Business Profile
• Build every post to proven engagement benchmarks — researching and applying trending, relevant hashtags (including hashtag-generator tools), incorporating website deep links, and writing concise, mobile-first copy. Posts should read as authentic, human, and genuinely engaging; generic, obviously AI-written copy is not what we are looking for
• Build and run paid social campaigns — including setting up third-party audience targeting, managing ad budgets, and continuously optimizing — to extend reach and drive measurable results across dealer accounts
• Help generate clear, regular performance reports — tracking reach, engagement, and conversions — and translate the data into insights and recommendations for the next cycle
• Ensure all dealer social assets adhere to brand standards and OEM compliance requirements, submitting assets for compliance review where required before they go live
• Write engaging, on-brand copy for each dealer’s voice and coordinate with our in-house graphic designers on custom-branded graphics and video, providing clear creative direction
• For clients whose service plans include community management, monitor and respond to comments, messages, and mentions in each dealer’s brand voice, fostering engaged communities and routing sales or service inquiries to the right dealer contact
• Work closely with account managers, designers, and leadership — coordinating projects and files in Basecamp — to incorporate promotions, seasonal events, and dealer-specific campaigns, and to repurpose blogs, SEO, and other content into social where it adds value

Requirements:

• Must physically reside in the United States — Digital Rx hires U.S.-based candidates only, nationwide (non-negotiable)
• 3+ years of experience in social media management, with hands-on paid social experience
• Demonstrated ability to set up third-party audience targeting, manage paid social ad budgets, and optimize campaigns to a goal
• Ability to help generate and interpret reporting analytics, turning performance data into clear recommendations
• Experience managing posting and scheduling through Buffer or a comparable social media management platform
• Working proficiency with graphic/design tools (Canva, Adobe Creative Suite) to direct and lightly support creative; our in-house graphic designers handle heavier production
• Strong writing, editing, and storytelling skills with an adaptable voice across dealer brands
• Strong organizational and project management skills, with the ability to manage multiple dealer calendars and priorities independently in a remote setting
• A strong instinct for what makes a post perform — trend- and hashtag-aware, mobile-first, with authentic copy that never reads as generic or templated
• A proactive attitude, creative thinking, and a genuine passion for digital marketing
• Agency or multi-account experience strongly preferred
• Automotive, marine, powersports, or broader dealer-vertical experience is a strong plus; familiarity with OEM brand/compliance requirements is a plus