Key skills
Digital MarketingGoogle AnalyticsAdobe AnalyticsSocial Media AnalyticsAdobe Creative Cloud SuiteContent Management SystemsEditorial Content DevelopmentSocial Media Content DevelopmentDigital DesignUser Experience PrinciplesProcess Building and GovernanceBrightEdge SEOAnalyticsDecision MakingCollaboration
About this role
Stryker is a leading medical technology company, and they are seeking a Digital Marketing Manager to optimize their digital marketing efforts across the Peripheral Vascular Division. The role involves overseeing digital marketing activities, enhancing brand awareness, and driving site traffic through strategic initiatives and collaboration with various teams.
Responsibilities:
- Accountable for driving awareness and site traffic to stimulate interest in our offerings across the PV division
- Lead paid media efforts for the PV Division, including social media campaigns, SEM, SEO
- Develop an effective KPI strategy for the business and use analytics to implement a data driven approach to decision making
- Collaborate closely with Marketing Communications to refine content strategies for maximum reach and conversion
- Optimize Stryker.com website content to improve search engine rankings and drive organic traffic
- Serve as the subject matter expert for digital marketing, offering strategic thought partnership and sharing best practices with commercial teams to enhance campaign effectiveness
- Assess incoming marketing technologies, provide strategic recommendations, and ensure proper integration with existing systems
- Manage the scheduling and posting of content across social media channels
- Drive strong collaborative partnerships between the PV division and Corporate Marketing Operations, advocating for business needs and ensuring successful project execution
- Keep current with digital marketing trends, tactics and strategics to inform future recommendations
Requirements:
- Bachelor's degree in any field required
- 8+ years' work experience in communications, marketing communications, digital marketing or related area
- 5+ years' of experience with Google Analytics, Adobe Analytics and social media analytics
- 5+ years' of experience of Adobe Creative Cloud Suite
- 5+ years' of experience with content management systems
- 5+ years' of experience with editorial and social media content development experience and a solid understanding of basic digital design and user experience principles
- 5+ years' of experience building out processes and governance as well as managing the governance process
- Knowledge of BrightEdge SEO platform is a plus