Senior Product Marketing Manager

Teak is a fully remote embedded refund technology company serving various verticals. The Senior Product Marketing Manager will play a crucial role in shaping the go-to-market strategy, ensuring effective messaging and positioning for Teak's solutions in the refund protection space.

Responsibilities:

• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves
• Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences
• Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation
• Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals
• Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment
• Ensure all product-related content is accurate, on-brand, and compliant across verticals
• Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers
• Synthesize partner, sales, and market signals into insight that drives product and GTM decisions
• Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement
• Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release
• Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently
• Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning
• Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge
• Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves
• Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence
• Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing
• Feed demand generation with messaging and content grounded in product knowledge and market insight

Requirements:

• 5-7 years of product marketing experience at a B2B, fintech, or developer/platform company, ideally with multi-vertical exposure
• Proven ability to translate product inputs — roadmaps, specs, release notes — into GTM strategy and marketing vehicles that drive awareness and adoption
• Skilled at making complex, regulated, or technical topics clear and compelling without losing accuracy
• Experience with consumer-facing product copy — in-app language, transactional messaging, and feature naming — with strong instincts for tone, accuracy, and compliance
• Strong research and synthesis skills with the ability to turn customer feedback, competitive signals, and sales input into a clear point of view and actionable recommendations
• Comfortable with the overlap of product, legal, and commercial constraints
• This is a remote position. Travel to team meetings is required as necessary
• Experience in embedded technology, payments, insurance, or adjacent B2B2C models
• Familiarity with EOS (Entrepreneurial Operating System) or similar operating frameworks
• Experience in the experience economy, such as events, entertainment, hospitality, travel, or adjacent verticals a plus