Twilio Segment CDP Marketing Engineer

Dexian is a leading provider of staffing, IT, and workforce solutions. The Segment CDP Marketing Activation Engineer is responsible for translating marketing requirements into scalable audiences within Segment, ensuring data is accurately ingested and activated to drive marketing strategy.

Responsibilities:

• Build and maintain Segment CDP environments
• Create and manage: Audience lists, Customer segments
• Own: Data integration pipelines into CDP, Data validation and governance checks
• Support: Campaign execution (email, SMS via Adobe)
• Monitor: Daily CDP workflows and data flows

Requirements:

• Hands-on SME responsible for translating marketing requirements into scalable, governed audiences within Segment
• Ability to bridge Marketing, Data, and Engineering
• Experience ensuring data is accurately ingested, unified, and activated using strong identity resolution principles and standards
• Experience driving data quality, governance, and continuous optimization
• Ability to deliver reliable, high-impact audience use cases
• Experience building and maintaining Segment CDP environments
• Ability to create and manage audience lists and customer segments
• Ownership of data integration pipelines into CDP
• Experience with data validation and governance checks
• Support for campaign execution (email, SMS via Adobe)
• Monitoring daily CDP workflows and data flows