Sr Product Marketing Manager

LTK is a global technology platform empowering lifestyle creators to monetize their content. The Senior Product Marketing Manager will lead Product Marketing, focusing on go-to-market strategies, product positioning, and leveraging AI to enhance marketing effectiveness.

Responsibilities:

• Own end-to-end go-to-market strategy for launches and key initiatives
• Develop clear, differentiated positioning, messaging, and value propositions
• Translate complex product capabilities into compelling, customer-facing narratives
• Act as the connective tissue across Product, Brand, Sales, and Customer Success
• Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
• Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
• Use AI to accelerate content creation, messaging, and GTM execution
• Translate AI-powered product capabilities into clear customer value
• Apply AI to improve personalization, experimentation, and performance insights
• Partner with Product to inform roadmap through market and customer insights
• Align with Marketing and Revenue to connect roadmap, campaigns, and channels
• Integrate product-led and sales-led motions into a unified GTM strategy
• Define segments and personas to guide targeting and positioning
• Conduct competitive analysis and identify differentiation opportunities
• Use data and feedback to continuously refine messaging and GTM strategy

Requirements:

• 7–10+ years in Product Marketing or related roles
• Proven track record owning GTM strategies that drive adoption and revenue
• Strong storytelling skills—able to make complex products simple and compelling
• Experience working cross-functionally with Product, Sales, Marketing, and CS
• Ability to operate independently and build from zero in a team-of-one environment
• Strong analytical skills; comfortable using data to inform strategy and measure impact
• Experience using AI tools to improve workflows, insights, or outcomes
• High curiosity and adaptability with emerging technologies
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback
• SaaS, marketplace, creator economy, or digital platforms preferred