Events Marketing Manager

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are hiring an Events Marketing Manager to lead programs connecting GC AI with the in-house legal community, managing all aspects of events from strategy to execution and measurement.

Responsibilities:

• Own an event from start to finish, including owned (GC dinners, roundtables, GC AI Summit) and sponsored (trade shows, partner activations, industry conferences)
• Evaluate and prioritize events based on target accounts, ICP alignment, and revenue potential
• Balance brand presence, pipeline goals, and budget discipline
• Manage end-to-end logistics: venue sourcing, contract negotiation, budget management, A/V and tech ordering, catering, travel, shipping, and on-site set-up and staffing
• Run virtual and hybrid events: platform setup, technical rehearsals, speaker sourcing and prep, presentation creation, attendee engagement, post-event recordings
• Ensure seamless attendee experience regardless of format
• Partner with Sales to drive pre-event prospecting, targeted invitations, and post-event follow-up, ensuring no lead falls through the cracks
• Collaborate with Marketing colleagues to create collateral, agendas, speaker materials, and post-event content (recaps, highlight reels)
• Track event performance, report insights, and recommend improvements
• Develop repeatable playbooks, vendor lists, budget templates, and run-of-show guides
• Implement scalable processes that improve efficiency and quality over time

Requirements:

• 6+ years in event management, ideally in B2B SaaS, legal, or AI/tech startup environments
• Proven track record running a mix of owned, sponsored, live, virtual, and hybrid events
• Strong project manager with ability to handle multiple events simultaneously under tight deadlines
• Skilled in negotiating contracts, managing budgets, and holding vendors accountable
• Comfortable in a fast-paced startup environment where priorities shift quickly
• Willingness to travel domestically and internationally as required; this will likely be 2x/month