Digital Product Management- Expert

Allstate is a leading insurance company dedicated to protecting families and their belongings. The Digital Product Management- Expert is responsible for defining and managing the lifecycle of products, driving product strategy, and collaborating with stakeholders to ensure successful execution of product initiatives.

Responsibilities:

• Create, drive and execute product strategy for one or more products in our growing digital product portfolio
• Use customer feedback, detailed market analysis, and data gathering to make decisions about product strategy
• Engage in discovery/test & learn activities to quickly validate assumptions and product direction
• Decompose complex problems into smaller manageable tasks by creating and prioritizing a backlog for the Product Team
• Define and manage metrics to measure the success of your efforts and to inform the overall product strategy
• Be recognized as the voice of the customer; invest significant time with current and potential customers to understand their needs & habits
• Manage the product backlog, create an effective vision and provide timely stakeholder feedback on development iterations
• Coach and mentor members of the team as well as members of the cross-functional development organization on how to collaborate and conduct idea generation, consumer research, test design and execution, measurement, product implementation, customer interactions and roll out

Requirements:

• Create, drive and execute product strategy for one or more products in our growing digital product portfolio
• Use customer feedback, detailed market analysis, and data gathering to make decisions about product strategy
• Engage in discovery/test & learn activities to quickly validate assumptions and product direction
• Decompose complex problems into smaller manageable tasks by creating and prioritizing a backlog for the Product Team
• Define and manage metrics to measure the success of your efforts and to inform the overall product strategy
• Be recognized as the voice of the customer; invest significant time with current and potential customers to understand their needs & habits
• Manage the product backlog, create an effective vision and provide timely stakeholder feedback on development iterations
• Coach and mentor members of the team as well as members of the cross-functional development organization on how to collaborate and conduct idea generation, consumer research, test design and execution, measurement, product implementation, customer interactions and roll out
• Business Case Analyses
• Customer Centric Focus
• Customer Relationship Management (CRM)
• Digital Products
• Insurance
• Prioritization
• Product Direction
• Product Management
• Product Roadmapping
• Product Strategies
• Product Vision
• Systems Thinking
• Voice of the Customer (VOC)
• 7 or more years of experience