DroneDeployRemote
Senior Marketing Operations Manager (USA)
United States of America
Full Time
2 weeks ago
Visa Sponsor
Key skills
Marketing Automation Platform AdministrationMarketoSalesforceAI Workflow DesignAttribution and UTM TrackingCampaign ArchitectureLifecycle AutomationLead ScoringSegmentationMarketing-BDR HandoffData Enrichment PlatformsClayZoomInfoSalesforce Certified Platform AdministratorMarketo Certified ExpertIPaaS ConfigurationWorkatoTray.ioZapierABM PlatformsCommonRoomLead RoutingOutbound ABM InfrastructureSystems ThinkingGoAIClaudeGeminiSaaSCommunicationSales
About this role
DroneDeploy powers field teams with robotics and AI. As the Senior Marketing Operations Manager, you will design and run the foundational systems that power DroneDeploy’s go-to-market strategy, focusing on inbound funnel and campaign operations.
Responsibilities:
- Collaborate with Demand Gen Managers and Field Marketers in launching marketing programs (emails, webinars, paid ad, event). Manage the intake, define target segments, and build assets in Marketo and related tools
- Lead AI adoption and techstack design (current mix: Clay, Claude CoWork, Glean, Gemini). Beyond streamlining execution, you identity gaps in the funnel and deploy workflows to close them
- Translate new, ambiguous go-to-market requests into structured programs and processes, as both the strategist and builder
- Partner with Legal to ensure compliance (GDPR, CCPA) and minimize degradation of contactable database
- Ensure marketing and sales data are complete/accurate to support critical workflows (e.g. account prioritization, lead scoring, routing)
- Design and optimize the infrastructure to support growing lead enrichment and contact acquisition needs from ABM
- Own form management and partner with the web team on conversion optimization. Maintain sync between core systems (Marketo, Salesforce)
- Optimize lead scoring, personas, and segmentation to support both inbound motions and ABM
- Design and maintain the piping (UTM, campaign structure) to connect marketing spend to pipeline
Requirements:
- 7+ years of experience in Marketing Operations or Revenue Operations in a fast-paced B2B SaaS environment
- Administrator-level experience with a Marketing Automation Platform, with Marketo preferred, plus deep practical experience in Salesforce
- Built GTM AI workflows you can walk through end-to-end
- Experience owning measurement infrastructure, including attribution, UTMs, campaign architecture, and reporting tied to pipeline performance
- Designed and maintained lifecycle automation for complex B2B funnels, including scoring, segmentation, nurture, and Marketing-BDR handoff
- Managed enrichment platforms such as Clay or ZoomInfo at an infrastructure level, not just for one-off workflows
- Strong systems-thinking and business problem-solving skills, with the ability to assess downstream implications, identify high-leverage improvements, and translate business needs into scalable operational design
- Strong communication skills and the ability to work effectively with senior stakeholders as well as hands-on practitioners
- Salesforce Certified Platform Administrator preferred
- Marketo Certified Expert (MCE) preferred
- Experience leading a MAP migration or major system integration is a plus
- Hands-on experience configuring IPaaS or workflow automation tools such as Workato, Tray.io, or Zapier is a plus
- Experience with CommonRoom, 6sense, or similar ABM and intent platforms is a plus
- Experience supporting BDR operations, including lead routing, outbound ABM infrastructure, and enablement across multiple segments and geographies, is a plus