Field Reimbursement and Strategic Marketing Manager - Remote ( West Coast and Central regions )

Johnson & Johnson MedTech is a leader in healthcare innovation, committed to improving health through advanced medical solutions. The Field Reimbursement and Strategic Marketing Manager will serve as the primary field-based lead for education and issue resolution regarding access to Early Intervention therapies, collaborating closely with the Market Access team to enhance sales execution and business strategies.

Responsibilities:

• Leads strategic marketing through gathering insights from interdepartmental stakeholders in sales, marketing and market access. Applies this knowledge to influence and prioritize initiatives
• Educates regions directly on strategic marketing (access/coverage, PBM fulfillment, etc.)
• Leverages data to support the pull-through strategic priorities (Rx, portfolio, Acuity, etc.)
• Conducts monthly advisory sessions both with key field champions, providing feedback to NBM
• Leads the development of strategic marketing materials, focused on elevating the segmentation of critical targets; provides resources that support the field deployment and pull-through of priority accounts
• Optimizes the utilization of the MyVisco program through supporting weekly meetings with their leadership, providing monthly dashboards to the regions highlighting performance, seeking ways to support individual account maximization and addressing largest barriers to success
• Educates HCPs on product coverage, prior authorizations and appeals, reimbursement processes, claims submissions, procedures, and coding requirements of payer organizations (local payers, government payers, etc.) for core and launch products
• Collaborates with field support team members, including sales representatives and key account managers, and serves as the reimbursement expert for each local team
• Completes 2-3 quarterly field rides to acquire real-time knowledge and help enhance team pull through, account support, and market insight generation to be shared with leadership and integrated into other regions. This includes follow-up notes to both the representative and leadership
• Leads the development and delivery of education during the monthly marketing insights calls that will be provided to the field sales organization on access, scripting, and other business acumen training
• Supports product development: provides functional input to portfolio development and strategies, ensuring market access needs are addressed
• Serves as liaison between the NBM, Strategic Alliance Manager and the FSO on the business development requirements needed for new product expansion capabilities with the focus on increasing business acumen with reimbursement and coding of the products
• Maintains and grows knowledge of national, regional, local, and account market dynamics including coverage and coding requirements
• Understands and adapts to the changing healthcare ecosystem to tailor resourcing and messaging for HCPs and HCP staff

Requirements:

• Bachelor's degree (preferably in healthcare or business/public administration)
• Minimum of 5 years of relevant professional experience
• Business/market experience and industry knowledge to influence franchise/brand level decisions and strategies are required
• Account Management and/or Reimbursement experience working in the provider office setting, building strong customer relationship
• Demonstrated expertise with both pharmacy and medical/buy & bill benefits, coding, and billing
• Reimbursement or relevant managed care experience (revenue cycle, buy-and-bill, prior authorization, coding, and appeals processes)
• Ability to establish relationships, collaborate, and influence across a matrix organization
• Problem-solving ability to navigate challenging access scenarios and identifies solutions in a timely and efficient manner
• Superior communication skills (written and verbal) and efficient follow-through
• Experience in working with patient support HUB services
• Valid US driver's license and a driving record in compliance with company standards
• Account Management
• Coaching
• Competitive Landscape Analysis
• Compliance Management
• Consulting
• Cross-Functional Collaboration
• Escalation Management
• Fact-Based Decision Making
• Finance and Accounting Platforms
• Financial Reports
• Market Access Reimbursement
• Market Opportunity Assessment
• Performance Measurement
• Pricing Strategies
• Process Improvements
• Strategic Thinking
• Technical Credibility