Social Lead

We're partnering with one of the fastest-growing consumer crypto startups in the US to find a Social Lead who lives and breathes social media, paid acquisition, and content.

This is an opportunity to join a well-funded, high-growth company that has built an engaged user base in record time. Working closely with a lean, experienced growth team, you'll own the company's social strategy from idea to execution, helping drive both brand awareness and customer acquisition across multiple platforms.

Requirements

What you'll be doing

You'll take ownership of the company's social presence and paid social strategy, including:

• Developing and scaling paid social campaigns focused on performance and growth.
• Identifying, managing and briefing content creators to produce high-performing creative.
• Running continuous A/B testing to improve conversion, customer acquisition cost (CAC) and overall campaign performance.
• Managing organic social channels across platforms such as TikTok, Instagram and YouTube.
• Planning, sourcing, creating and publishing engaging content that aligns with the brand.
• Staying ahead of platform trends, algorithm changes and emerging content formats.
• Monitoring channel performance, analysing results and using insights to optimise future campaigns.
• Maintaining a consistent brand voice, visual identity and content style.
• Leading creative campaigns around product launches, announcements and growth initiatives.

What we're looking for

We're looking for someone who combines creativity with a strong analytical mindset.

You'll ideally have:

• A deep understanding of today's paid social advertising and content landscape.
• Experience growing social media accounts, whether personal brands, creator accounts or company channels.
• A proven ability to analyse performance data and optimise for engagement, conversion and growth.
• Hands-on experience managing the entire content lifecycle—from sourcing ideas and creators through to publishing, reporting and optimisation.
• Strong organisational skills and the ability to thrive in a fast-moving startup environment.
• A genuine interest in technology, fintech or Web3 is highly advantageous.

Benefits

Why this opportunity?

• Join an exceptionally well-funded, high-growth technology company.
• Work alongside an experienced team from leading consumer and crypto businesses.
• Significant ownership and autonomy from day one.
• Opportunity to shape the social presence of a rapidly scaling consumer product.
• Based full-time in a modern office in SoHo, New York.

If you're passionate about creating content that drives real business growth and love experimenting with what works across social platforms, we'd love to hear from you.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.